The Texas Bitcoin Conference is actually something I helped work on, I managed part of the website and helped organize speakers and information that was held on the website to make sure it was up to date.
Bitcoin has been increasingly found to have alternative uses than as a currency. Some technologies play off of Bitcoin and can accomplish other tasks, such as verifying documents or contracts. Factum is one of those technologies, which is what my sire has made. Factum is technically a Coin because of its structure, except that they can be used to "hashcheck" documents. This means that a document is saved and verified and date stamped. So unlike Bitcoin, which is a currency, Factum is more so a product that can be spent.